• Input property information into KW computer and place
custom “For Sale” sign in yard.
•
Develop customized Brochures and place holder inside
home.
•
Enter property details and showing instructions into
MLS (Multiple Listing Service).
•
Place home on Internet for other search engines to
pick up.
•
Cross reference similar homes and prospects from other
listings and past sales.
•
Send out “Just Listed” post card to surrounding
neighbors and prospects.
•
Establish professional Open houses as necessary.
•
Stay in close contact with agents that are selling
and showing homes in your area and price range during the
time of your listing.
•
Provide you with Competitive Market updates on a weekly
basis.
•
Stay in contact with you regarding marketing and showing
feedback and discuss any necessary adjustments.
•
Constantly re-evaluate marketing and sales activity
and determine necessary adjustments to predetermined strategic
plan of action.
Internet
Advertising
www.mymls.com-
MetroList Inc promotes the listings of all agents in the Denver
Metro area reaching almost 15,000 agents and their buyers. These
lists are also published throughout the web.
www.kw.com
- Your property would also be available first to all of the
Keller Williams agents in the state through our internet and
intranet sites.
www.KingRealEstate.net
- All of our property listings are put on our website and a
Custom Website is built for your home with
really detailed information and very large pictures for people
to view.
www.realtor.com
- This is the number one place consumers and homebuyers view
properties online. We enter the information and it
reaches millions of users.
www.homesandland.com
- This is a printed national publication but features all the
homes in the magazine on their website.
www.Obeo.com
- If we feel that a virtual tour would benefit you in the sale
of the home we will occasionally create this option for you.
Your home can be found from the following Search
Engines
Homes & Land -With a monthly circulation of 30,000
copies and a readership of over 75,000, this magazine is in
every King Soopers, Albertsons, Safeway, 140 Denver Metro area
hotels and the airport It is the strongest nationwide and local
distribution available.
Homes
Illustrated-75,000+ copies printed each month and distributed
to 1260+ locations throughout Colorado. PLUS Nationwide exposure!
Open
Houses with Flyer Delivery to the Neighborhood- We
do open houses the right way. We actually advertise to the the
neighborhood and surrounding move up areas.
24
hour recorded information telephone number- This is
a digital call tracking system that allows us to find out everyone
that has called on your home. It also provides all the information
to the prospective buyer about your house with a simple toll
free call. They always have access to your home info even if
the brochures are gone.
Top
of the Line Brochures- Totally custom, detailed brochures
are professionally created by our in house designer.
Make
an Offer Packets- We leave all the disclosures in your
home that are necessary to make an offer, so that a prospective
buyer will have everything he needs to make a decision on his
first visit to the home.
Special
Feature Cards- We post special feature cards at your
request to advertise less noticeable features like "New
Furnace" or "Heated Floors".
Showing
Feedback- We attempt to contact the buyers Agent after
every showing on your property and report the feedback to you
every week.
Facts
About Selling Your Home
The Market-
The best chance for selling your property
is within the first seven weeks. Studies show that the longer
a property stays on the market, the less the seller will net.
It is very important to price your property at a competitive
market value at the signing of the listing agreement. The
market is so competitive that even overpricing by a few thousand
dollars could mean your house will not sell. Interestingly,
your first offer is usually your best offer. You want to obtain
the highest amount of money in the shortest length of time!
How
Soon do you Want to Well Your home?
More buyers purchase their properties at market value than above
market value. If you price your property at market value, you
are exposing it to a much greater percentage of prospective
buyers and you are increasing your opportunity for a sale.
Activity
vs. Timing
Timing is extremely important in the real estate market. A property
attracts the most attention, excitement and interest from the
real estate community and potential buyers when it is first
listed. Therefore, it has the highest chance of a sale when
it is new on the market.
Don’t set the price of your home too
high, thinking you can reduce it later. As indicated by the
chart above, interest peaks when your home is new on the market.
Dangers
of Overpricing
• Your price should be based on SOLD properties rather
than current listings.
• Your home should be priced to compete—not sell
the competition.
• Overpriced properties usually end up selling below market
value.
• Potential buyers won’t even look—thinking
it is out of their range.
• Buyers concentrate on objections—minimize good
points.
• Buyers become suspicious—something wrong with
home or neighborhood.
• Properties left on market for extended time become “shopworn.”
• Lengthens marketing time.
• Sellers lose valuable time.
• Advertising dollars and marketing efforts are wasted.
• Negotiations between buyer and seller usually are wasted.
• Negotiations between buyer and seller usually break
down.
• Sellers lose opportunities to buy another home.
• Presents appraisal problems.
• Lowers response from agents.
• Limits qualified buyers.
• Reduces showings.
• The weakest agent will
• Give you the highest price and lowest commission.
Facts
that Don’t Affect the Value of Your Property
The value of your property is determined by what a BUYER is
willing to pay in today’s market based on comparing your
property to others SOLD in your area.
What You PAID
What You WANT
What You NEED
What Your Neighbors SAY
What Another Associate SAYS
What Cost of Replacement Today
BUYERS ALWAYS DETERMINE VALUE!
What
more could you want than to get your home sold for top dollar
in short order without any hassles? If you take a moment and
read through the following suggestions before you put the property
on the market, you will be on your way to a successful sale.
Drive-up
Appeal-
Trim trees and shrubs, clean out flower beds and invest in a
few flats of colorful flowers, paint the front door, make sure
doorbell is working properly, wash the mailbox, keep the porch
swept and get an attractive mat for people to wipe their feet.
Absolute
Basics-
• Start by airing out the home. Most people are turned
off by even the smallest odor. Odors must be eliminated, especially
if you have dogs, cats or young children in diapers or if you
are a smoker.
• Wash all the windows in the house, inside an out.
• If it has been over a year since the carpets have been
cleaned, now is the time to do it. Bare floors should also be
waxed or polished.
• Put bright light bulbs in every socket made for a bulb.
Buyers like bright and cheery homes.
• Clean out closets, cabinets and drawers. Closets should
look as if they have enough room to hold additional items. Get
everything off the floor and don’t have the shelves piled
to the ceiling.
• Make sure there is not too much furniture in a room.
Select pieces that look best, and put others in the garage or
storage.
• Go over the kitchen like a health inspector. Clean the
oven, range (new drip pans) and the seal of the dishwasher door.
• Bathtubs, showers and sinks should be freshly caulked.
The grout should be clean and in good condition. There should
be no leaks in the faucets or traps.
A
Few Unrelated Suggestions-
• If you have limited counter space in the kitchen, keep
unnecessary items put away.
• Keep children’s toys out of the front yard, sidewalks
and front porch.
• Recognize the difference between decorator touches and
clutter or sterility.
• Clean the ashes out of the fireplace.
• Make sure that the pull-down staircase is working correctly.
Be sure there is a light in the attic.
• The pool needs to be sparkling and free of leaves.
For
those Willing To Go The Extra Mile-
• There are some things you can do that will add flair
to your home. If your home is the least bit dated, you may want
to replace wallpaper in the entry, kitchen and bathrooms and
consider replacing outdated light fixtures. TO SEE A
LIST OF PREFERRED PARTNERS TO CALL FOR HOME REPAIRS AND IMPROVEMENTS
• Fresh paint on interior and/or exterior where needed.
• New appliances in the kitchen can be an exciting feature
that can actually make the difference in a buyer choosing your
home over another.
Showing
Your Home-
• When you leave the house in the morning or during
the day, leave it as if you know it is going to be shown.
• Turn off the radio or television. Leave soft music
playing.
• Keep pets out of the way—preferably out of the
house. Many people are acutely uncomfortable around some animals
and may even be allergic to them.
• Leave your premises. Take a short break while your
home is being shown. Buyers are intimated when sellers are
present and tend to hurry through the house. Let the buyer
be at ease, and let the agents do their job.
Final
Note-
Please cooperate when called for an appointment to show. Sometimes
it will be inconvenient for you to have the house shown, but
you may never get another opportunity for that particular person
to look at it again. Besides, the agent may feel that if the
property is difficult to show, because of restrictions the owner
has placed on it, it may not be worth the trouble and that agent
may not bring potential buyers in the future.
